[article]
| Titre : |
Men's market : overview and skin care predictions |
| Type de document : |
texte imprimé |
| Auteurs : |
Richard Scott, Auteur |
| Année de publication : |
2015 |
| Article en page(s) : |
p. 42-43 |
| Note générale : |
Bibliogr. |
| Langues : |
Anglais (eng) |
| Catégories : |
Cosmétique -- Industrie et commerce
Études de marché
Prévision, Théorie de la
Produits de beauté masculins
|
| Index. décimale : |
668.5 Parfums et cosmétiques |
| Résumé : |
The men's skin market in the UK is now worth an estimated £911 million per annum, and now looks set to justify the hype that has surrounded it for many years. GQ Styling and Grooming editor, Jessica Punter, commented : "This side of the industry has gone from infancy to a fully-fledged market in relatively short space of time". There is a wealth of male oriented brands in the market place now from the more bespoke smaller brands to the globally advertised mass-market brands. With British department store retailer Debenhams indicating a growth of 24% in male grooming in the last year it is no surprise that this is viewed as an area of massive potential. Include fierce brand loyalty, a need for no hassle convenience products, a willingness to try something new and, if it works, continue using it - combine it with the rise of "metrosexual" and we now have a male population where 65% are interested in taking care of their skin, 74% attach importance to how their hair looks and 40% make time to take care of their appearance. Soon it becomes apparent that there is a huge customer base ready to interact with the cosmetics industry and what it has to offer. It was recently reported that although 90% of cosmetic surgery patients are women, middle-aged and older men are catching up at a rate that's nearly three times what it was 15 years ago as older men strive to maintain their looks or, at the very least, look as good as they can. In this article we, together with distributor Cornelius, review what is out there for men in the current market and also offer our thoughts on what future trends may be on the horizon in the men's area. |
| Note de contenu : |
- DESIGNED FOR MANKIND
- WASHING AND BATHING : Example products
- STYLING : Example products
- BODY CARE
- FACIAL SKIN CARE PREDICTIONS |
| En ligne : |
https://drive.google.com/file/d/1MUOiCNatj37VH2kO8ymMPH0g6CwGEIz5/view?usp=drive [...] |
| Format de la ressource électronique : |
Pdf |
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=23521 |
in PERSONAL CARE EUROPE > Vol. 8, N° 2 (03/2015) . - p. 42-43
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Men's market : overview and skin care predictions in PERSONAL CARE EUROPE, Vol. 8, N° 2 (03/2015)
