| Titre : |
Balancing naturalness with continued results |
| Type de document : |
texte imprimé |
| Auteurs : |
Colin Saunders, Auteur |
| Année de publication : |
2015 |
| Article en page(s) : |
p. 52-53 |
| Langues : |
Anglais (eng) |
| Catégories : |
Cires
Cosmétiques
Huiles et graisses végétales
Ingrédients cosmétiques
Lèvres -- Soins et hygiène
Maquillage
Rouges à lèvres
|
| Index. décimale : |
668.5 Parfums et cosmétiques |
| Résumé : |
This very popular lipstick has an eclectic mixture of the very naturel and the very synthetic. The origin of the materials seems not to have been a factor in their selection. They have concentrated on picking the best tool for the job. As it happens, the bulk of the constituents are naturel and sustainable. In the hands of those creative folks in marketing departments this lipstick could easily be made to sound like something so wholesome you would rather spread it on a suite of wholemeal bread than on your lips. It is certainly a lot greener than say a shampoo whose only nod in the direction of the environment is some essence of some herb.
But I think the Mac team are wise in steering clear of the naturalness of their product in their promotion. Fashions can change very quickly. A lot of products that make a big play of their naturel credentials are not necessarily all that good. This is something the consumers might begin to notice. Or more likely, they will just not buy them again if they do not enjoy them. But good formulations will always find fans. By selecting the best functional ingredients they have created a product that people want to use again and again.
I think there is a lesson here for all of us engaged in product development. At the end of the day how comforting the ingredient list reads is not that big a factor. It is what the ingredients do that is important. There are some great naturel raw materials available, particularly when you are looking at waxes and butters. As this Mac lipstick shows, naturel waxes can be the bedrock of a great formulation. But make sure you are using them because they are great, not because they are naturel. |
| Note de contenu : |
- Castor oil
- Trioctyldodecyl citrate
- Glyceryl triacetyl hydroxystearate
- Candelilla wax
- Octyldodecanol
- Jojoba oil
- Cera alba
- Sesame oil
- Ozokerite
- Carnauba wax
- Cetyl ricinoleate
- Microcrystalline wax
- Ascorbyl palmitate
- Vanillin
- Tocopherol |
| En ligne : |
https://drive.google.com/file/d/1KSbv7FThPwxaHz5ksBK-8qPgITGoKz6R/view?usp=drive [...] |
| Format de la ressource électronique : |
Pdf |
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=23191 |
in PERSONAL CARE EUROPE > Vol. 8, N° 1 (02/2015) . - p. 52-53
Aller sur edunet
Accueil
Balancing naturalness with continued results in PERSONAL CARE EUROPE, Vol. 8, N° 1 (02/2015)
