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Trend for convenience seeks a new format / Ella-Louise Ceraulo in PERSONAL CARE EUROPE, Vol. 7, N° 5 (09/2014)

Titre :	Trend for convenience seeks a new format
Type de document :	texte imprimé
Auteurs :	Ella-Louise Ceraulo, Auteur
Année de publication :	2014
Article en page(s) :	p. 29-31
Note générale :	Bibliogr.
Langues :	Anglais (eng)
Catégories :	Cheveux -- Soins et hygiène Cosmétiques -- Marketing Couleur Nettoyage Peau -- Soins et hygiène Produits nettoyants
Index. décimale :	668.5 Parfums et cosmétiques
Résumé :	As our lifestyles become more manic and we find ourselves time-starved, we look for products that can offer us something extra. Clever and brave formulating has led to a host of new textural and functional products, breaking the conventional moulds and delivering results in new and interesting ways. Today's consumers are open to new ways of achieving their aesthetic and skin health goals, switching from foaming face washes to cleansing iols. This leap to new formats is further accelerated by social media, where access to YouTube and beauty blogs provides the opportunity to be trained in the benefits of these new, or sometimes old, technologies and rituals. This article looks at the recent evolution of traditional products and the claims and materials used.
Note de contenu :	- Wash - Skin care - Hair care - Colour
En ligne :	https://drive.google.com/file/d/1L7FsKNPYd29kRFn4L5MNk9V2AtCa_Knb/view?usp=drive [...]
Format de la ressource électronique :	Pdf
Permalink :	https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=22014

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