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Consumer research a valuable resource / Susan Ayton in PERSONAL CARE EUROPE, Vol. 7, N° 4 (06/2014)

Titre :	Consumer research a valuable resource
Type de document :	texte imprimé
Auteurs :	Susan Ayton, Auteur
Année de publication :	2014
Article en page(s) :	p. 17-19
Langues :	Anglais (eng)
Catégories :	Consommateurs -- Attitudes Consommateurs -- Préférences Cosmétiques Études de marché
Index. décimale :	668.5 Parfums et cosmétiques
Résumé :	Research should form the basis of any sensible commercial decision. These days research is affordable, reliable, auditable and global. By finding the right research partner, preferably one who specialises in cosmetics and toiletries, a wisely-spent research budget should definitely increase profit margins. If you know you have a good product but lack any evidence you cannot make legal advertising claims. But cleverly planned consumer studies, along with other research, can really open the doors to any global export programme.
Note de contenu :	- Claims legislation - Understanding global requirements - Capitalising on results - Rationale behind consumer studies - Which partner ? - Justifying the spend - Is online research acceptable evidence ? - PIP or PIF reports - External vs. internal studies - Facing the future
En ligne :	https://drive.google.com/file/d/1my-gh3mLMTVHJ_QOR4yKn3h_WlnurSQ7/view?usp=drive [...]
Format de la ressource électronique :	Pdf
Permalink :	https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=21588

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