| Titre : |
Meeting individual consumer demands |
| Type de document : |
texte imprimé |
| Auteurs : |
Yeah-Young Baek, Auteur ; Ute Griesbach, Auteur ; Nicole Kurth, Auteur |
| Année de publication : |
2012 |
| Article en page(s) : |
p. 105-107 |
| Langues : |
Anglais (eng) |
| Catégories : |
Cosmétiques -- Marketing
|
| Index. décimale : |
668.5 Parfums et cosmétiques |
| Résumé : |
People’s daily lives are characterised by the need to make themselves stand out, while still fitting into their society. Consumers’ desire to both stand out as individuals and fit in with their peers impacts their lifestyle, priorities and the things they like – and greatly influences which products they buy. Consumers have very wide-ranging needs, depending on aspects such as their lifestyle and attitudes, and can be broken down into different groups according to their personalities. Manufacturers of personal care products are constantly looking for ways to meet the specific demands of each consumer group - in both emerging and developed markets. As a result, tailored formulations and ingredients that give end products the properties demanded by the various consumer groups are key to satisfying customers. BASF's Personal Care business unit keeps a keen eye on those market trends, while understanding and following consumer demands closely in order to support its customers. A new concept from BASF focuses on different types of consumers and opens up new opportunities for manufacturers thanks to new solutions and example formulations. |
| Note de contenu : |
- Who's who ?
- Effective, multi-functional products for educated professionals
- Ecologically and ethically aware consumers
- Functional and innovative solutions for trend setters
- Adapters of a flexible and pragmatic attitude
- A focus on lifestyle |
| En ligne : |
https://drive.google.com/file/d/1qMjfTcno677wl6ys5EzS4YrTcXto_K1y/view?usp=drive [...] |
| Format de la ressource électronique : |
Pdf |
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=15797 |
in PERSONAL CARE EUROPE > Vol. 5, N° 4 (09/2012) . - p. 105-107
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