Résumé : |
Any business is complex and there are indeed so many factors that contribute to any success. Likewise there are so many factors and miscalculations that can lead to failure. These could be basic business mistakes about holding excessive inventory or strategic issues like selecting market categories that don't have enough potential customers to make an enterprise viable — a trap many SMEs fall into.
A successful personal care company is about products, channels, networks, image, narrative, promotion, competitors, and intrinsically understanding the nature of the consumer you strive to serve. One must think in a holistic way, but also be focused upon all the detail and create and develop the right products, develop the right image and channels, and answer four important questions satisfactorily for maximum success:
- What is the central theme of your product ?
- Are there enough customers ?
- What channels do you need to go through to reach your potential customer ?
- How much competition will you face ?
The human race has sent men to the moon, cured many diseases, mapped the human genome and descended to the deepest depths of the world's oceans, but nobody can be really too sure about the reasons why one business is successful and another business is a complete failure. What really makes a shampoo, fragrance, or spa a success ? People who say they know are really guessing. We can only really tell what the next big thing is when it becomes the next big thing.
However we know that the reason for a business success is based on very tight, but not necessarily apparent factors, of which the successful entrepreneur may not even understand. Who can tell exactly why Lady Gaga is a success ? You can give me a number of reasons but cannot tell me which ones are most important. If you could predict the future hits with any certainty — no doubt your already a multi-billionaire and not reading this.
Business success is about the future and there is no way to predict the future accurately. So any new business is developed along the lines of trying something to see if it works, and then keep doing that thing if it actually worked. Success does not come from beautiful business plans, it comes from experimenting until, suddenly, you have got it.
Then you have your own magic formula that works only for you and your situation.
There is a unique and hidden success formula waiting for you to find in your business. You may stumble upon it very quickly or never find it at all. There are plenty of business books out there with the 10 rules, habits, or points that claim to lead to success. The factors mentioned may exist but not necessarily be the true reasons behind your success. Having a lucky charm may have just as much influence over the matter. |