| Résumé : |
Bringing an innovative product to market these days requires a good deal more than just chemical research. Sales, marketing, production, and research must all come together in order to turn a technological innovation into a commercial success.
The development history of Paliocrom products-a line of effect pigments created by a variety of innovative processes-is an excellent window through which to see the technologically advanced product to fruition. The willingness of the production departments, the open-mindedness of the technical service department and the sense of innovative response to customer requirements in the marketing department all played equally important roles in the success of Paliocrom pigments, which earned the BASF Innovation Prize recognizing the achievements of a team of chemists, engineers, and technical service employees. |
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Teamwork brings innovative effect pigments to light in JOURNAL OF COATINGS TECHNOLOGY (JCT), Vol. 67, N° 843 (04/1995)
