| Résumé : |
Differentiation with the sun care market has traditionnaly been driven by various factors in the market place, be these formats (sprays, lotions gels etc.), end user (baby, sports, sensitive), application site (body, face hair and scalp) or added value (sand resistance, insect repellent). As we learn more about the effects of UV, and other radiation, on the skin it is encouraging to see that health benefits for the consumer are still the major driver - at the end of the day (or more like during the middle of the day) the products must provide as much protection as possible. As well as the challenge of potential new wavelengths to consider, formulators must also address the tactile and sensory aspects of their products to ensure consumers apply as much product as is necessary to achieve the optimum functionality of the product and also that users comply with any pack instructions such as regular reapplication ot the product over the course of a day. If these challenges are resolved the future will be bright for both the sun care sector and the population as a whole. |
Aller sur edunet
Accueil
Latest developments in sun care in PERSONAL CARE EUROPE, Vol. 6, N° 2 (04/2013)
