| Titre : |
Bridging the gap in the textured hair care market |
| Type de document : |
texte imprimé |
| Auteurs : |
Mary Kay Crofoot, Auteur ; Engerer Paige, Auteur |
| Année de publication : |
2022 |
| Article en page(s) : |
p. 67-69 |
| Note générale : |
Bibliogr. |
| Langues : |
Anglais (eng) |
| Catégories : |
Cheveux -- Soins et hygiène
Cheveux -- Texture
Cheveux frisés
Produits capillaires
|
| Index. décimale : |
668.5 Parfums et cosmétiques |
| Résumé : |
Partnering with internal employees and technical experts, Dow has developed a set of six unique formulations designed to provide benefits to highly textured hair.
Dow believes everyone deserves good hair days. So, Dow collaborated with their employees with highly textured hair, Dow’s Global African Affinity Network (GAAN), and technical experts to understand consumers’ barriers in the textured hair care industry and connect this market gap with the broader societal issues. The outcome was a set of six unique formulations designed to provide superior benefits to highly textured hair.
Partnering with internal employees and technical experts revealed how chemistry and employee network groups (ERGs) such as Dow’s Global African Affinity Network (GAAN) can work together to deliver high-performance hair solutions. These solutions not only provide visible benefits but ease the everyday routines and lifestyle frustrations that consumers with highly textured hair face. |
| Note de contenu : |
- A look at the textured hair care market
- The textured hair care kit
- Textured hair routine
- Methods
- Table : Unique physiochemical and structural properties of highly textured hair |
| En ligne : |
https://drive.google.com/file/d/1CFCHTnT4dk0FtWTh7TyHk2F0m3blW-l2/view?usp=drive [...] |
| Format de la ressource électronique : |
Pdf |
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=38367 |
in GLOBAL PERSONAL CARE > Vol. 23, N° 8 (09/2022) . - p. 67-69
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