| Titre : |
Advanced instrumentation optimises nail care products |
| Type de document : |
texte imprimé |
| Auteurs : |
Jo Smewing, Auteur |
| Année de publication : |
2018 |
| Article en page(s) : |
p. 90-92 |
| Note générale : |
Bibliogr. |
| Langues : |
Anglais (eng) |
| Catégories : |
Ongles -- Soins et hygiènes
Vernis à ongles -- Analyse
|
| Index. décimale : |
668.5 Parfums et cosmétiques |
| Résumé : |
In a vast global cosmetics market forecast to reach US$ 675 billion by 2020, only the fittest can survive. That means outstanding consumer insight, creativity, constant NPD and a sharp focus on quality. While these attributes are required throughout the category, it is especially the case when it cornes to nail cosmetics. A longstanding aspect of the beauty industry, nail care has become a top priority for many consumers in today's celebrity-obsessed, selfie-taking society. With demand growing incessantly, it is more important than ever to develop the perfect product quickly and ensure quality standards are never compromised. Using objective analysis techniques is a reliable and proven way to optimise formulations and maintain quality and consistency, so improving consumer experience, boosting loyalty and growing long-term sales. |
| Note de contenu : |
- Challenging formulations
- Nail polish : the star of the nail care category
- Assessign nail polish performance at the time of application
- Evaluating dry nail polish
- Film features
- FIGURES : 1. Results of adhesive tests conducted over a period of approximately forty minutes - 2. Nail polish properties shown on a force/time graph generated by exponent software following adhesive tests - 3. Nail gel is harder than polish when first applied - 4. Polish remains stickier for longer than gel - 5. Gel is more stringy than polish during drying, but dries faster - 6. Comparison of adhesive forces of two nail wraps |
| En ligne : |
https://drive.google.com/file/d/1nTwFE_5tgg4S8wfYW0Jl50MHxqFn0t5H/view?usp=drive [...] |
| Format de la ressource électronique : |
Pdf |
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=30455 |
in PERSONAL CARE EUROPE > Vol. 12, N° 2 (04/2018) . - p. 90-92
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