| Titre : |
The choice of distribution channels |
| Type de document : |
texte imprimé |
| Auteurs : |
Ian F. Harrison, Auteur ; John E. Dunstone, Auteur |
| Année de publication : |
2000 |
| Article en page(s) : |
p. 42-45 |
| Langues : |
Anglais (eng) |
| Index. décimale : |
667.9 Revêtements et enduits |
| Résumé : |
How should coatings producers distribute their products? The detailed analysis of the US and European markets with emphasis on decorative paints leads to a clear answer: it depends - but to be successful, producers need to focus on their channel of choice. |
| Note de contenu : |
- Automotive OEM, coil, and packaging coatings require global presence
- Decorative coatings - market situation and distribution channels
- Segmented markets need to be studied
- Distribution channels for industrial coatings |
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=11064 |
in EUROPEAN COATINGS JOURNAL (ECJ) > N° 12/00 (12/2000) . - p. 42-45
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The choice of distribution channels in EUROPEAN COATINGS JOURNAL (ECJ), N° 12/00 (12/2000)
