| Titre : |
R & D -engine of growth or black hole ? |
| Type de document : |
texte imprimé |
| Auteurs : |
Ian F. Harrison, Auteur ; John E. Dunstone, Auteur |
| Année de publication : |
2000 |
| Article en page(s) : |
p. 48-54 |
| Note générale : |
Bibliogr. |
| Langues : |
Anglais (eng) |
| Index. décimale : |
667.9 Revêtements et enduits |
| Résumé : |
There are often two opposing views of Research & Development. One is that innovation translated into new and improved products is the key means by which a company can generate growth even in a low growth market such as coatings. The other view is that R&D is an expense and that 90% of this expense is unnecessery and sometimes technical self indulgence. Unfortunately for the latter view, it is difficult to know which 10% is necessary and studies seem to indicate strong benefits from R&D. |
| Note de contenu : |
- Relating R&D to the market
- Steps to develop a new product stream
- Practical considerations
|
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=11057 |
in EUROPEAN COATINGS JOURNAL (ECJ) > N° 11/00 (11/2000) . - p. 48-54
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R & D -engine of growth or black hole ? in EUROPEAN COATINGS JOURNAL (ECJ), N° 11/00 (11/2000)
