| Titre : |
Deciding the strategy for a coatings business |
| Type de document : |
texte imprimé |
| Auteurs : |
Ian F. Harrison, Auteur ; John E. Dunstone, Auteur |
| Année de publication : |
2000 |
| Article en page(s) : |
p. 58-63 |
| Langues : |
Anglais (eng) |
| Index. décimale : |
667.9 Revêtements et enduits |
| Résumé : |
The third part of our series discusses ways to assess the attractiveness of the market options available. It describes a methodology to assess the fit between company and markets, consider the strategy options and set the strategic direction. |
| Note de contenu : |
- Market attractiveness
- Assessing the business
- Selecting the options to determine the stategy
- Implementation |
| Permalink : |
https://e-campus.itech.fr/pmb/opac_css/index.php?lvl=notice_display&id=11049 |
in EUROPEAN COATINGS JOURNAL (ECJ) > N° 10/00 (10/2000) . - p. 58-63
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Deciding the strategy for a coatings business in EUROPEAN COATINGS JOURNAL (ECJ), N° 10/00 (10/2000)
